We have come a long way in the 15 years I have been privileged to serve as executive director of the Pennsylvania Association for Sustainable Agriculture. When I first started, I remember being ridiculed or, even worse, ignored in a lot of public contexts where PASA now is a welcome voice for change. For this we can feel some pride, while also thanking myriad other national groups and personalities who have paved the way, often in the face of withering uphill battles.
As I prepare to transition to a new position in June, my main concern is that we don’t lose the momentum gained over the years. There are a number of critical factors that I believe need to be kept in mind, as follows:
- Words matter. Though faced with abuse and even cooption of the word sustainable by corporate interests wanting to steal our thunder or undermine the power of our ideals, we must never give in to that. Other words like natural, local, and fresh are similarly threatened, even within our own ranks, but we must never relinquish or walk away from the words that got us here in the first place, even as we develop more descriptive terms, like regenerative, to convey the significance of our vision.