Small is beautiful, said E.F. Schumacher to the world in 1973, but that declaration in itself was no small idea. Many people understood the implications of his work then, as they do now . . . except, it would seem, for those who have the power to make the big changes for which Schumacher advocated. One wonders if his ideas and efforts suffered from a basic, long-term marketing and communications problem.
I wonder that about our situation today in the sustainable agriculture community as well. Our ideas are not small in any way, but we end up time and time again arguing our case primarily on the basis of size. It almost seems we have replaced the “get big or get out” mantra of industrial agriculture with “get small or get lost,” resulting in an ineffective, elitist brand of policy formulation that leaves us far from the broad-based respectability and progressive goals we would like to achieve. Continue reading